Hi there! Today I want to show you how to make your Squarespace website stand out... so you can take your website's first impression from boring cookie cutter to completely captivating. 

Hey Girl! The appearance of your business is probably one of the most important investments you can make. Don’t believe me? Check out why in my recent post about why your business appearance matters.

So, the question is not IF you should invest in branding, but WHEN. 

So when is right? Well, there really are two different stages in business when you should consider a branding investment…

There is a saying out there that says that entrepreneurs are the only ones willing to work 80 hours per week to avoid working 40. I laugh every time I hear it but, from what I've seen, it's totally true! I don't know about you, but the freedom and flexibility is totally worth it to me! On the other hand, it's so important to regain some of that time to make sure you avoid burnout. A stressed-out Momma isn't fun for anyone! 

Friend, you don't need to work 80 hours a week to have a profitable business! 

Do you have this aching inside of you that you were made for more than the mundane, wheel-spinnning life? Oh boy, do I get that. For years I worked my 9-5, constantly feeling like I was made for more, but I didn't know what that more was! I felt a little lost and confused every time I thought about all of the impact I wanted to make in the world, but I could never figure out how to get there...

You need a brand strategy!

I talk with female business owners all the time who know branding is so important but they don't know where to begin. They are overwhelmed. They also don't know how much their brand is actually missing. You don't know what you don't know, right!? So today we're going to talk a bit about the very basics. These are things you can do yourself!