Why you need a footer + what to put in it

Your website footer is a really important aspect of your website but unfortunately it often goes overlooked (or ignored). And actually, your footer section should contain some of the most important parts of your website - your legal pages. Did you know that if you collect ANY information from your viewers (even just an email address), then you NEED to have some form of legal page?

Well, let's dive into this subject a bit further so I can make it a little less confusing and give you some clear action steps today!

1. What is a footer?

Your footer is the very bottom part of your website that stays attached to every single page on your site (except for your landing pages, which typically don't have this section.) Here's what my footer looks like...

Sandra Houseman_content_website-footer

2. Why do you need a footer?

There are many reasons, but the main are...

  • Your viewers often go here if they can't find something on your site. If your main navigation isn't working at the moment (sometimes that happens) or if they want to find a specific page, they will often look at the header navigation links (at the top of your page) and then go directly to your footer to look there.

  • For SEO purposes. Adding a bit of info about your business (which includes good keywords) will reaffirm what your site is all about... and also, Google likes footers

  • So people know what to do next. A good call to action to follow you, connect with you more, or sign up for your free offer (join your email list) is a good idea to help people engage beyond your website.

3. So what exactly should you put in your footer?

This will depend a bit based on your business... but in general, you should have... 

  • Your legal pages. As I said above, there are certain legal pages that your website needs... and this will vary based on the type of business you provide, what you do with your website, and the information you collect. It's a good idea to have a quick chat with a lawyer about what specific items you need on your website. But don't skip this part! It could end in a headache down the road.

  • A way to follow you more. An Instagram feed... social links... an opt-in / subscribe box to get them on your email list (in exchange for a freebie!)

  • Your site links. It's a good idea to provide all of your site links here so if someone is searching for something really specific they can find it quickly and easily. The number one frustration that will make your viewers run for the hills is a site that is hard to find what they are looking for.

  • There are definitely more things you can add here... you want to look for things that make navigating your website easier and things that make engaging with you straightforward.

Want to see how I design a footer section in Squarespace?

Get a behind the scenes view of my Sand & Sun footer tutorial...

Well there you go! I hope this resource is helpful for you when it comes to designing your website and making the most of your footer section.

If you’re struggling to create a high-converting website that turns viewers into leads + sales FOR you, then grab my free guide “7-website mistakes leaving you overwhelmed and underpaid in your online business”.

Sandra