You’ve heard it a thousand times: Don’t judge a book by its cover. Although there are times in life where this saying is so important… say for instance when you’re meeting someone new. It’s always a good idea to have a conversation with and get to know someone new before you form your opinion of them, right? I think we can pretty much all agree on that one.

Well, what about in business? The truth is that most people DO judge your business based presentation and appearance alone...