Strategic Website Design & Performance Strategy
You don’t just want an attractive website, you want a website that makes you more money.
UNIQUE. STRATEGIC. CONVERTING.
Yes, you need a new, attractive website that proves you’re the expert in your industry… but more than that, you need a website that actually gives you a return on investment.
Because even the most beautiful website (if lacking research-based strategy) could end up being one of the biggest wastes of money in your online business.
That’s why this package doesn’t just give you a great looking website… it gives you the strategy too.
Initial website strategy consultation
Pinterest inspiration collaboration
Weekly check-ins to touch base and talk through anything needed for your project
8 fully customized + styled website pages
A full blog section set up and ready to use (migrating posts from an old blog to your new site is available for an additional fee)
A coming soon or ‘under maintenance’ landing page (if needed)
Fully responsive + mobile friendly
Basic SEO implementation
Implementation of third party applications like email marketing, CRM forms, online booking, online donations, etc. (The initial account setup of these third party programs is not included)
Virtual training so you can maintain your own site moving forward
20% off your first year of Squarespace hosting when you work with me (if paid annually, first time Squarespace users only)
Turnaround time of 3-6 weeks
BONUS: One month of website performance research, strategy, and maintenance - so you can see exactly how your new website is doing and we can tweak accordingly.
BONUS: Strategic Pinterest strategy session to increase monthly traffic to your website.
BONUS: Conversion copywriting support and collaboration
Frequently asked questions:
+ What platform do you design websites on?
I design all of my websites on Squarespace. Read more here to find out why I love Squarespace so much!
+ How much does Squarespace cost?
You can find the current Squarespace hosting prices here. You can either pay annually and save or pay smaller amounts monthly. The Squarespace hosting fee includes everything you need... Squarespace customer support, security, etc. Plus, when you pay annually, this cost will also include a domain name and in some cases, one year of a custom email address is included as well.
When you work with me, you will also receive 20% off your first year of Squarespace! (when paid annually)
I highly recommend going with the Squarespace business plan as it unlocks multiple features that are extremely useful. Just reach out if you have any questions about this!
+ What if I don't have a brand and/or logo?
No problem! This package includes a simple logo wordmark (this is a professionally designed logo without symbols or graphics) to get you going. If you would like full brand development, then we can talk about adding that on to your project as well.
+ How does payment work?
We can set up a payment plan where you can pay half up front and half upon launch of the site and transfer of ownership.
I work based on a waitlist, so if your project start date is more than a few weeks out, then I will ask for a non-refundable 10% down payment to secure your start date in my schedule.
If you've got a deadline you're working with, just reach out and we'll see if we can make it work.
+ What is the turnaround time?
The typical turnaround time for the entire project is 3-6 weeks. And don't worry, once a deadline is set, I'll do everything in my power to meet that date (obviously, this is dependent on you meeting your deadlines as well). In some cases I may be able to do a rush job (meaning the website is live within 7-14 days), for an additional fee. Please contact me and let's discuss if I am able to meet your exact deadline.
+ Do I need to purchase my own domain?
If you do not have a domain and you would like to purchase an annual Squarespace plan, then you won't need to purchase a domain. It will be included in your annual Squarespace plan. However, if you already have a dommain you would like to bring with you, we can connect it to your new site.
+ What do I need to provide you with before we get started?
You don't need to come prepared with anything... However, if you have a brand and logo already developed, I will need those files before we begin the design work.
I have a few questionnaires that you will fill out when we begin... These will assist you with the copywriting process and provide me the info I need to begin working on your website design.
If you have any specific stock images that you love and want to use in your website, then I would like to see these before we being as well.
Other than that, we will book your start date and dive in wherever you're at! I'm here to support and assist through the entire process.
+ I'm ready to get started! What is your next start date?
I am typically booked at least 2-4 weeks out, but sometimes an immediate opening is available. Contact me to find out the exact start date of your potential project.
+ What is your process and how do we get started?
First, you will book a free consultation to make sure we are a good fit (consultation typically lasts 15-20 minutes).
Once we have determined that this package is the best fit for you, we will secure your spot in my schedule by making your initial payment and signing your contract.
At that point we can begin working through copy, collecting images for your site, and creating your brand (if needed).
Once the start date arrives, we will get down to business! This is where the fun begins. You'll get a live demo site to view the progress and give feedback throughout the entire process! I start by designing your home page. Once this page is completed and approved by you, I will complete the rest of your site for you. You will receive revision time to make sure it's complete PERFECTION... and then we will launch and CELEBRATE!
Next, we will schedule a website performance strategy sessions for one month following your launch date. This is included in your package price as a way to see how your site is doing and make necessary tweaks to increase conversions. We will be able to tweak, test, and watch your numbers grow!
It's time to scale your online business.
"Since working with Sandra, it’s like a HUGE weight has been lifted off my shoulders!"
"I feel so much more confident to show up as the world-changing woman I’ve been created to be instead of playing it small."
- Rae-Anna Johnson, Certified Health Professional