How to genuinely promote your business every day
Hi Friend! Today I want to talk about the big, scary topic of PROMOTING and SELLING your business.
Because here’s the thing… as a solopreneur, selling our business essentially means selling OURSELVES – who we are, what we do, and WHY we do it – to the world. The truth is that if you run your own business, then whether you like it or not, you’re also a sales person!
(UPDATE: Want to learn how I make automated sales every day? Grab my website that sells roadmap to swipe my client-winning website strategy that earns me $1,000+/months in automated sales using my website.)
The tricky thing is that we oftentimes can feel a little weird and maybe even “icky” about promoting ourselves.
We’ve all been there. We’ve all seen those people. You know who I’m talking about… the ones who pester their friends and family trying to sell that product. The ones who plaster their Facebook feed with promotions or send WAY too many emails when you don’t even really care about what they have to offer.
But there IS a way to promote your business in a way that makes the RIGHT people want to buy from YOU.
There is a way to capture attention and turn that attention into raving fans.
There is a way to get your business into the world and build genuine and authentic followers.
So how do you do this???
Well, I’m going to share 4 tips with you about how to promote your business every day in a way that is authentic and genuine to you.
1. You have to be filled up in order to pour out in a genuine and authentic way.
The most important thing about promoting your business every day is you have to be filled up in order to pour back out. You have to be able to approach your promotions from a place of overflow vs. desperation.
This is so essential to not sounding too “salsey” or “spammy”.
What makes you feel alive? What things do you LOVE doing? What are your hobbies outside of work? What makes you feel like you’re living your most intentional life? Get back to doing those things!
Maybe this looks like doing a morning workout, eating a healthy diet, or getting into scripture and prayer every morning. Maybe this looks like taking time to relax with your family and friends. Maybe this looks like getting a good night sleep and taking the time to get all dolled up and ready for the day each morning.
Whatever this looks like for you, don’t neglect it! Get back into the habit of doing things that light you up and make you feel alive.
(2024 UPDATE: Want to learn how I make automated sales every day? Grab my website that sells roadmap to swipe my client-winning website strategy that earns me $1,000+/months in automated sales using my website. DOWNLOAD IT FOR FREE HERE.)
2. You have to promote in a way that is genuine for you.
Secondly, we have to think about HOW you are going to promote every day. Obviously, we don’t want to promote the same way every day; that would just be boring for our followers!
The biggest tip I can give you is to promote in a way that is genuine to you. Do this by following your creativity. Follow your passion.
So, what do I mean by follow your creativity and passion???
This means that if you are not feeling passionate or creative about something at the moment, then maybe it’s not the right time to do that task.
Look at your task list and the things that HAVE to get done today. What things do you want to do? What things are you feeling lit up about? What things do you have a passion to complete and get into the world?
Ok, there is a catch. Sometimes we DO have to do things that are not fun. Sometimes we DO have to get something done TODAY and it just can’t wait… but we don’t want to do it. UGH. I know the feeling.
This has ebbed and flowed with me over the last 12+ years that I’ve been in business…
Some seasons this has looked like hustling on social media, some seasons it’s looked like networking with other business owners…
But, over the years, I’ve learned how to set my business up in a way that promotes itself while I focus more on my family and living life.
The way that I do this is by harnessing the power of my website so it is a strategic, sales-person… always working for me in the background.
I know this might seem like it would be overwhelming to set up and implement in your own business… but it’s not!
By using this client-winning website strategy, I have a site that now…
Gains me 7,000-10,000+ new eyes seeing my offers each month (NOT from paid ads or hustling on social media!)…
Brings me 4-figure clients who are ready to book instantly because my website warmed them up to purchase (they were literally filling out my contact form and booking $3,500+ packages with me after one 30-minute consult)…
Grows my email list by at least 150+ new (qualified) leads each month from organic website traffic…
Shows up in Google’s top 3 search results for many of the top keywords in my industry…
Earns me $1,000+ each month in completely passive sales directly from my website viewers…
Want to learn how I make automated sales every day using my website?
Grab my website that sells roadmap to swipe my client-winning website strategy that earns me $1,000+/months in automated sales using my website
3. You have to promote with perseverance and tenacity.
If we approach promoting our business with timidity and shyness, we will never make the impact we dream of. We have to be brave, we have to be bold!
So, once you are filled up and know what your promotion is… attack that thing with perseverance and drive! Don’t let yourself shrink back out of fear… but step out in faith! Step out in obedience to your calling! Step out and be brave.
This may mean being awkward or maybe even annoying someone. But here’s the thing, you will get rejected. You will have people who don’t jump on board… and that’s OK! That just means that they either aren’t your ideal client or it’s not the right time. When this happens it’s important to know when to back off and when to keep pushing.
Remember, your dream deserves to be promoted. How can you impact lives and change the world if you don’t share it? The key here is to believe in your dream to the point of not being able to keep quiet about it.
And if there’s anything I’ve learned over this last year, it’s that you NEVER KNOW who might be interested in buying from you. There have been times I’ve almost not shared about my business because I start to think “they won’t want it” or “I don’t think they will be able to afford it”… and then those are the very people who want it most and actually CAN afford it.
Never disqualify someone is fits your ideal client persona before talking with them and sharing your business with them, you might be surprised when they say they are interested in buying from you!
4. Let systems and automations promote every day for you!
Want more sales this year? It’s easy! Get your offers in front of more people. Ok, ok… I know there’s more to it than that… but you get the idea. The only sure way to make more sales is to get more traffic and more eyes.
The good news is that you don’t have to work yourself into the ground to make it happen. You can promote more, get more eyes on your offers, AND work less.
How?
By FOCUSING on your best offer and using your website to get more eyes on that offer FOR YOU.
Over the last 12 years, I’ve developed a system that earns me leads and sales passively while I can focus more on living life and serving my clients well. I no longer have to worry about how I’m going to show up and promote because my website does that for me.
I just had to build my client-winning website and set it up for success (this does take time and effort, but once it’s done, it takes minimal effort to maintain!)… then I could sit back and watch the leads and sales come in.
I want to get this strategy into YOUR hands, so I’m giving you my client-winning website system right here. Swipe the system and implement it for yourself.
Want help implementing my Client-Winning Website Method?
The first step is to grab a Squarespace website template from my shop. I’ve built my strategic, client-winning method into each of my templates to make it easy for you to build a website that earns you leads and sales while you sleep.
Want to learn how I make automated sales every day? Grab my website that sells roadmap to swipe my client-winning website strategy that earns me $1,000+/months in automated sales using my website
Well, those are my top 4 tips for you today. Make sure to watch the video above and share your thoughts in the comments below! I’d love to hear from you!
Always cheering you on,